To be long term sustainable we need to have a balance between economic, environmental and social responsibility embraced with an ethical dimension in order to prioritize in the best way.
The environmental manager has today converted into a sustainability manager, the environmental issues has developed social responsibility. The terms have expanded to encompass much more than "just" environmental issues. It has become a part of the business and taken place as a strategic issue for a company. The wording sustainable development is, however, not new. United Nations World Commission on Environment and Development defined sustainable development in its report Our Common Future in 1987:
"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs".